Interview on career growth and marketing in Russia in a leading Finnish newspaper on commerce, economy and industry. Western companies need a specific marketing strategy for the Russian market, as the income differences are large, and local companies are dominating in search engine and social media platforms. Also, there are no retailers covering the whole country.

Social media fits Russian culture extremely well, where status and being successful is important. Russians are spending twice as much time on social networks than Finns do.

Read the full article in Finnish