Conducted from October to December 2014, this research set out to gain an understanding of the motivation and behaviorist principles that underlie the social media communication of educated young Russian adult Muscovites aged between 25 – 34 years. Social exchange theory is used as a theoretical framework to investigate this particular communication. The empirical part of the research consisted in conducting 8 semi-structured interviews with Muscovites (equal number of males and females) about their social media behavior. The aim of the research was to gain a deep understanding of the social media communication phenomenon through the cases studied, without generalizing the obtained results to the population at large.

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Targeting and retargeting ads in social networks are efficient way to reach your potential customers (target audience) and get a high ROMI = return on marketing investment. Let’s have a look at the targeting and retargeting options in Facebook, Twitter, Linkedin, VK and Odnoklassniki.

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There are 14 companies in Russia that have more than 5000 followers in LinkedIn. Lukoil is number 1 having more than 24 000 followers. Lukoil is followed by Yandex and Kaspersky Lab.

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There are 29 companies in Finland that have more than 5000 followers in LinkedIn. Nokia is clearly number 1 having nearly 500,000 followers when considering both Nokia and Nokia’s Network Business, which have separate LinkedIn pages. Nokia is Followed by Kone, Tieto and Metso, but the gap is large, as these companies have around 37,000 followers.

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Targeting your ads to a specific target audience saves money and provides high ROMI = return on marketing investment. But what is retargeting?

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In today’s socially connected world networking with your company, superiors, colleagues and subordinates via LinkedIn is encouraged for many reasons. People are increasingly using social networks to get hired, and nearly every recruiter uses social networks for finding talent.

This combination makes it possible to identify 3 key points in social behavior that reveal that the employee is looking for new opportunities. These 3 points are regarding LinkedIn, but the same principles apply to other social networks as well.

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Most active Europeans using Linkedin come from the Netherlands, United Kingdom and Denmark (according to data from socialbakers.com). In each of these countries at least every fourth person is active in Linkedin.

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Find the real high potential candidates on social media networks – the largest resource ready to be tapped, hear about success stories, tips and tricks how to use it to your advantage, presented by the leading social media specialists Phil Mogilev from Linkedin, Aleksey Pechenkin from Professionali.ru and Pavel Safroshkin from Vkontakte.

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There is a lot of talk about using social media in professional recruitment, but some claim it’s all hype. Has anything really changed? If so, what and why?

Database CV collection is dying. Recruiters may boast of voluminous CV databases, but this method is becoming redundant. CVs in such databases get outdated fast and even the biggest recruitment firms can only cover a fraction of the market.

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There are 11 countries in the world with more than 100 million people. In decreasing order, these countries are: China, India, United States, Indonesia, Brazil, Pakistan, Nigeria, Bangladesh, Russia, Japan and Mexico. The total population of these countries account for approximately 60% of the world’s population.

What are people in these countries doing online?

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