Russian standard VAT will increase to 20% from January 1, 2019. Samuli provides brief comments on the issue as a part of TRT World’s Money Talk programme.
Samuli’s Commentary on Russian VAT Increase
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Author Archives: Sam
Social Media Communication of Educated Young Russian Adults in Moscow
Conducted from October to December 2014, this research set out to gain an understanding of the motivation and behaviorist principles that underlie the social media communication of educated young Russian adult Muscovites aged between 25 – 34 years. Social exchange theory is used as a theoretical framework to investigate this particular communication. The empirical part of the research consisted in conducting 8 semi-structured interviews with Muscovites (equal number of males and females) about their social media behavior. The aim of the research was to gain a deep understanding of the social media communication phenomenon through the cases studied, without generalizing the obtained results to the population at large.
Targeting and Retargeting Ads in Facebook, Twitter, Linkedin, VK and Odnoklassniki
Targeting and retargeting ads in social networks are efficient way to reach your potential customers (target audience) and get a high ROMI = return on marketing investment. Let’s have a look at the targeting and retargeting options in Facebook, Twitter, Linkedin, VK and Odnoklassniki.
Most Followed Companies in LinkedIn in Russia
There are 14 companies in Russia that have more than 5000 followers in LinkedIn. Lukoil is number 1 having more than 24 000 followers. Lukoil is followed by Yandex and Kaspersky Lab.
Most Followed Companies in LinkedIn in Finland
There are 29 companies in Finland that have more than 5000 followers in LinkedIn. Nokia is clearly number 1 having nearly 500,000 followers when considering both Nokia and Nokia’s Network Business, which have separate LinkedIn pages. Nokia is Followed by Kone, Tieto and Metso, but the gap is large, as these companies have around 37,000 followers.
Retargeting Your Target Audience in Social Networks Based on Their Phone Numbers or Email Address
Targeting your ads to a specific target audience saves money and provides high ROMI = return on marketing investment. But what is retargeting?
How to Reach an Audience of 250 000 with 0 Advertising Budget?
Ads cost money, whether we are talking about traditional or digital media. Search engine marketing (Pay-per-click) and targeted ads in social media among others are efficient ways to reach your target audience, but this all costs money, which some companies do not have. Spamming emails to large email lists is popular in Russia, but email marketing is less effective than in the West, and you can hardly reach 250 000 people unless you have been heavily investing in collecting quality email / CRM databases (or have bought one). This also costs money.
3 Important Signs You Shouldn’t Miss as a Manager! How to Spot When an Employee is Looking for New Opportunities
In today’s socially connected world networking with your company, superiors, colleagues and subordinates via LinkedIn is encouraged for many reasons. People are increasingly using social networks to get hired, and nearly every recruiter uses social networks for finding talent.
This combination makes it possible to identify 3 key points in social behavior that reveal that the employee is looking for new opportunities. These 3 points are regarding LinkedIn, but the same principles apply to other social networks as well.
Linkedin Penetration Rate of the 20 Largest Economies in Europe
Most active Europeans using Linkedin come from the Netherlands, United Kingdom and Denmark (according to data from socialbakers.com). In each of these countries at least every fourth person is active in Linkedin.
Employer Branding Strategy in Russia
Presentation on Employer Branding Strategy in Russia with focus on social and digital marketing aspects to about 20 Finnish HR Managers and Directors from major Finnish companies at a breakfast seminar on February 4, 2014 at Awara Eduhouse Training Centre in Helsinki.
Samuli Pesu's Blog & Publications 